in a phygital world (physical + digital), strategy is the boss!
gone are the days when traditional media were one-way media, so I believe it’s also possible to open important and relevant conversations with your audience in these media.
good stories don’t have format, do they? so we prioritize what to say then where to say it, and that works for tv, radio, magazine, newspaper or ooh too.
the media may be traditional, but my way of speaking will always have a touch of innovation. 😉
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