AC2: BRANDING AND VISUAL IDENTITY

CHALLENGE

develop the visual identity and brand strategy for AC2 Construction Management, a new company in the construction management industry. the goal was to create a distinctive identity that conveyed the brand’s core values: solidity, precision, and efficiency at every project stage, particularly for a high-end clientele seeking trust and quality.

INSIGHT

construction is a sequential and interconnected process, where each phase must align seamlessly to ensure excellence in the final result.

inspired by the “Block by Block” concept, we recognized that “blocks” perfectly symbolize AC2’s approach: meticulous, solid, and continuous management. this insight enabled the creation of a visual narrative that reflects the brand’s commitment to controlling and integrating every part of the process with precision and reliability.

SOLLUTION

the visual identity was designed to embody AC2’s core pillars.

the logo was crafted as a set of interlocking blocks, symbolizing solidity and harmony. the color palette features sophisticated tones that evoke trust and exclusivity. geometric graphic elements were developed to represent interconnected stages, offering versatility across various platforms and materials.

using the same blocks featured in the logo, we created a fully customized number system for the brand. these numbers can guide the project’s stages but can also be used independently to highlight key points or enhance layouts, adding elegance while staying visually connected to the brand.

the communication strategy was built around a confident, precise, and sophisticated tone, positioning AC2 as a trusted partner for clients who value excellence, peace of mind, and customization.

the result is a strong, cohesive brand capable of standing out in the competitive construction management market.