6 TIMES MORE BACKPACKS SOLD WITH THE SAME MEDIA INVESTMENT
the folks at MDS Orlando, representatives of the XD Design anti-theft backpack in Brazil, had everything to sell a lot online: an excellent product, a well-defined target audience, and images made with care by the design team. however, the cost to make a sale through their online ads was too high, eating away at the company’s margin, which was considering leaving the Brazilian market.
as a last attempt, they decided to ask for my help, and voila, it was a match!
my team and I drew up a new sales funnel, mapping the purchasing journey better to find other ways to reach the target audience, as well as designing an opportunity calendar, increasing the budget at more opportune times, such as back-to-school season.
WHEN THE CONSULTANCY PERIOD ENDED, THE AVERAGE COST PER SALE FELL FROM ABOUT R$ 80.00 TO R$ 13.84.
and on dates like back-to-school season, we had a cost of approximately R$ 4.00 per sale. the right product, in the right place, speaking to the right people: that’s how I make your media investment worthwhile.