klarna festival

CHALLENGE

Klarna is all about smoooth shopping. and it sets itself apart from its competitors by proudly using pink as its main color. however, in a conservative market like Portugal, the brand faces difficulties in becoming top of mind. so our challenge was to generate awareness and brand recognition for Klarna in the Portuguese market.

INSIGHT

why not use a symbol of Lisbon that already carries the brand’s color, Pink Street, to create an intimate connection with the Portuguese.

SOLUTION

we created a music festival entirely based on the number 3, a reference to the brand’s interest-free payments in 3 installments.

3 DAYS OF EVENT | 3 ARTISTS | 3 HOURS OF FESTIVAL PER DAY

EARNED MEDIA

2 MEDIA OUTLETS TALKED ABOUT THE FESTIVAL, REACHING MORE THAN 13 MILLION PEOPLE.

AVE = € 123.776,53
advertising value equivalency

SOCIAL MEDIA

412k IMPRESSIONS | +8k ENGAGEMENT

not to mention the hundreds of stories made over the 3 days of the event.

IT WAS 3 DAYS BRINGING A LOT OF JOY TO PINK STREET IN LISBON! 💕

many people discovering how to buy intelligently with Klarna, a company that made interest-free payments in 3 installments possible in Portugal.