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CHALLENGE
create an inspiring and emotional campaign to differentiate the brand, aiming for a unique affinity with users, increasing preference, and reinforcing OLX Portugal’s position amid growing competition.
INSIGHT
OLX is not just a marketplace; it is a company that transforms different dreams, big or small, into reality.
SOLUTION
we created an emotional film that makes the possibilities offered on the platform tangible. in the film, a mother sells a personal item to which she has an intimate attachment to buy drum pieces and fulfill her son’s dream.
and it all happens on OLX!
additionally, we also created a radio spot.
the 360 campaign is spread throughout Portugal, including TV and cinemas.
RESULTS
4% increase in active platform users in the first week.
and on the brand’s YouTube channel, the film is already a record-breaker in terms of views and likes.
+ 13M views
+ 20k likes
and counting…
CREDITS
CREATIVE DIRECTION
João Jesus
Henrique de Moraes
ACCOUNT
Tarsila Lima
ART DIRECTION
Alice Tessler
Gabriela Bonifacio
DIRECTION AND EXECUTIVE PRODUCTION
Rodrigo Juca
DOP
Rodrigo Menck
PRODUCTION DIRECTION
Alexandra Matos
PRODUCTION
Carine Panigaz
WARDROBE
Monica Lafayette
WARDROBE ASSISTANCE
Rebecca Zola
CAMERA
Daniel Miranda
ASSISTANCE
1. Pedro Taborda
2. Carlos Fernandes
GAFFER
Jorge Rondão
ECLETRIC ASSISTANCE
Pedro Santana
Vasco Taborda
DIRECT SOUND
JP
ART DIRECTION ON SET
Dárida Rodrigues
PROPS
Andreia Azevedo
ART DIRECTION ON SET
Carolina Afiune
Carolina Duran
MAKEUP
Rapha Henry
CASTING
Estoril Models
CAST
Camila Balbi
Simão Simões
Guilherme Soares
LOCUTION
Abel Rosa
STORYBOARD
Thiago Henrique
PÓS-PRODUÇTION
Renato Calazans [V8 Post]
COLOR GRADING
Arnolfo Bizari [V8 Post]
MOTION
Gabriela Bonifacio
ORIGINAL SOUNDTRACK
Otzi Sounds
