yorgus: engagement with authentic content

CHALLENGE

to increase the brand’s impact on social media, generating more engagement, interactions, and consequently, highlighting Yorgus from the competition – always reinforcing the brand’s purpose and values.

INSIGHT

how about reducing the Pinterest-style content – which, although aspirational, was too distant from the busy daily lives of those who need a protein drink – and working with images of situations that connect more with the audience?

SOLUTION

first, we created two editorial lines called “Real Connection” and “Appetite Appeal,” thinking of bringing the brand closer to the routine of those who need the products.

then, we adjusted the frequency of posts on the page, especially on stories.

APPETITE APPEAL

ACTIVATING THE MIRROR NEURON
photos that represent action, even without movement, you can see an action happening. and they make your mouth water!

CONEXÃO REAL

FITTING INTO DAILY LIFE
real situations that people can not only imagine but also experience in their daily lives. that is, it had to be aspirational, but not too much!

NATIVE TOOLS

we used a lot of the native tools of the platforms, which increases the relevance of the content and, consequently, the overall reach of the account.

BLIND TEST WITH INFLUENCER

WE SHARED DELICIOUS RECIPES 😋

RESULTS

in 45 DASY of hard work, we significantly increased the total number of interactions with the account, as well as increased the average interactions by 37%.