international women’s day
ON THE INTERNATIONAL WOMEN’S DAY, I WENT TO MEET VERONICA. THIS IS ANOTHER STORY THAT I LOVED TO TELL TOGETHER WITH THE PETROBRAS STATIONS.
in the “frentista, FRENTISTA” Facebook Group (created by Postos Petrobras gas stations to communicate with the attendants), I don’t create content FOR the attendants, I create WITH them. that’s why I’m always finding ways to make them the protagonists of the stories. this mission becomes even more special when we have such important dates like International Women’s Day, where I had the opportunity to meet and create a super cool content with Verônica, one of the Petrobras Gas Station employees who started as an attendant and now is a manager at the gas station.
to begin with, my weegos talked to Verônica to understand her trajectory – just in that conversation, I became a fan – and then we went to the São Cristóvão gas station (Rio de Janeiro-RJ) to meet her in person and show how women are sources of inspiration, strength and courage.
from pre to post-production, I took great care of every detail of this content that was a success in the Pumpers group and also on the Postos Petrobras Instagram account (@postospetrobras).
Bruna do Carmo