CHALLENGE

Drop Simples is an innovative and very specific B2B service that helps owners of t-shirt stores to sell without worrying about stock, inventory, and shipping.

my challenge was to find qualified leads for the sales team to close new partnerships.

SOLUTION 

as it was a new service, my team and I worked intensely on the top of the funnel (awareness) and, over the months, we qualified the leads with mid-funnel and bottom-funnel content, generating a ton of opportunities for the sales team, as well as a great brand recognition within the desired target.

TOP OF THE FUNNEL

we used the main pain points of t-shirt store owners to attract thousands of leads per month.

MID AND BOTTOM OF THE FUNNEL

the goal was to break possible objections, and therefore we worked with case studies of big brands to convert the leads.

RESULTS

there were more than 900 leads generated per month at the beginning of the year, and an average of 400 leads per month throughout the campaign, with a CPL (cost per lead) average well below what was expected for such a specific market, especially in the B2B segment.

2.728 LEADS

in the first 3 months

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400 NEW LEADS

per month throughout the campaign

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R$ 7,50

average CPL throughout the year

JUST ONE MORE THING

the logo, visual identity, and website of the brand were created by me and my amazing team.