Borinha: The AI Partner for Petrobras Gas Station Attendants

the artificial intelligence behind the Bora! app already existed, but here at wee!, we realized it needed its own personality (after all, what could be more impersonal than just “Bora! App AI”?). it also needed a visual upgrade. that’s how Borinha was born: our 3D version, complete with a name and charisma, designed to transform the everyday experience of Petrobras gas station attendants.

here’s what Borinha’s first version looked like:

we carefully thought through every detail to make Borinha more than just a tool—it’s a friendly, approachable presence that gas station attendants can truly rely on. the name “Borinha” naturally extends from the Bora! app, adding a touch of warmth and friendliness that only a personalized presence can provide. the 3D design enhances this connection even further, giving Borinha a look everyone can recognize and relate to.

now say hello to this revamped little robot:

THE RESULT?

gas station attendants now have a true partner by their side, always ready to help and make their routine lighter and more human.