AN ORCHESTRA TO EXPLAIN PAYMENTS
CHALLENGE
create a gift box no one could ignore. engaging, relevant and educational, capable of working as a collective experience within teams, with strong local adaptation to the Portuguese and Spanish markets, and that translated Solidgate’s positioning in a clear, memorable and unexpected way.
INSIGHT
brands are remembered when they are felt. music fixes messages, creates emotional connection and increases retention. and when the central concept is payment orchestration, the metaphor becomes inevitable: an orchestra only works when everything is in perfect harmony. in a B2B context saturated with conventional approaches, it was the perfect opportunity to create something truly differentiating, ultra-personalised and with organic sharing potential within organisations.
SOLUTION
turning payment orchestration into an experience. we created an ecosystem of personalised music at scale, one original song per company, adapted to the country and language, with lyrics, voices and arrangements generated by AI, telling how each company’s operation transforms with Solidgate.
all delivered in a premium gift box sent to 108 e-commerce companies in Portugal and Spain, with personalised artwork, a booklet, interactive cards and trackable QR codes, from first contact to conversion. a piece that educates, engages and travels around the office.
a complex message transformed into an experience that, literally, moves you.
RESULTADOS
in a category where silence is the norm, the numbers speak for themselves:
👉 an opening rate of over 90%;
👉 more than 580 interactions with the digital content;
👉 an average of 6 scans per box,
proving that the experience travelled well beyond the initial recipient. months after delivery, the songs are still being accessed and several decision-makers responded with direct meeting requests.
the campaign didn’t just generate attention, it reversed the direction of the conversation, turning a cold first contact into a relationship initiated by the prospect themselves.
access the links to listen to some song examples:
Solidgate & Emma | Solidgate & Ikea | Solidgate & Ouigo
CREDITS
CREATIVE DIRECTION
João Jesus
ACCOUNT MANAGER
Mari Franzosi
ART DIRECTION
Alice Tessler
Letícia Pitta
Luis Felipe
COPYWRITING
Ricardo Silva
