THE SOUNDTRACK OF YOUR FESTIVAL

CHALLENGE

Tezenis has always had a strong presence at NOS Alive, with one of the festival’s most iconic and sought-after stands.

however, to truly stand out and capture the attention of younger audiences, it needed a “wow” factor — something that could transform an already memorable experience into something truly unforgettable and unique.

that was the challenge we received: to create an original and innovative idea that would delight the public and attract even more visitors to the stand, positioning Tezenis as the festival’s main highlight.

INSIGHT

use generative AI to create a truly unique moment, fully personalized for every person who visited the stand, focusing on what matters most at a festival like NOS Alive: music.

to achieve this, we used tools like SUNO and ChatGPT to create, live, an exclusive soundtrack for each person or group visiting the Tezenis stand.

each track included the participants’ names, the artist they came to see, and carried not only the Tezenis name but also its DNA.

SOLUTION

before the event, we tested hundreds of different prompts until we found the perfect fine-tuning to create the songs, ensuring SUNO could correctly interpret the data, use the right accent, and produce tracks aligned with the festival’s artists.

in the end, we developed 37 song lyrics that, when combined with other attributes, resulted in 407 possible prompt variations following this format:

[Style] (clear lyrics, Accent Portuguese from Portugal), 120 rpm fast and short under 15 sec
[Name] and [Name] shouting in the chorus,
with Olivia Rodrigo in their hearts.
They sing, they dance, without a reason
but with Te-zé-nis, it’s all passion!
nós aláiv has never been this good!

// imagine how many tries it took before we found out SUNO could only say “NOS Alive” if it was written as “nós aláiv”?

with participants’ data in hand, our team used generative AI to compose a one-of-a-kind personalized song for each visitor. these tracks were produced by a dynamic AI system that adapted to the rhythm and artist preferences, making each creation personal, culturally relevant, and unique to every individual.

the experience culminated in a memorable video session inside a branded Tezenis room, featuring two iconic festival swings and a cameraman capturing each moment differently for every participant, ensuring the final result was always unique. each person received their personalized music video almost instantly by email, turning the activation into a share-ready digital keepsake.

this activation quickly became the most talked-about and impressive experience of the entire festival, positioning Tezenis as a bold and innovative brand that connects with its audience in unexpected ways.

RESULTS

👉 1,968 participants
👉 1K+ videos sent
👉 900+ social shares