que história é essa, porchat?
in 2019, I received the delicious challenge of creating the social media strategy for the first season of Fábio Porchat’s program, “Que História é Essa, Porchat?”, along with the GNT team.
OMG, I DIDN’T EVEN HAVE CLOTHES TO WEAR AMONG SO MANY FAMOUS PEOPLE! 🤩
but I behaved, since part of the job was to take advantage of every minute with them to generate a lot of content.
GIVING A VOICE TO THE AUDIENCE! 🥰
for this, I created a dynamic in which one weego went to the audience to select questions while another stayed in the makeup room with Fábio recording the answers.
WHAT WE DID
me and my weegos did the instagram stories coverage directly from the recording set, live tweeting, all the feed contents, and even developed an exclusive IGTV segment (which had just been launched), called “Camarim do Porchat,” which was a success in GNT’s Instagram due to the crazy questions we listed. 😬 🤣
check out our favorites:
SO, DID YOU LIKE IT?
then keep browsing the cases as there’s much more…