MONTEBELO BRASIL LAUNCH

CHALLENGE

entering a saturated market, where every brand promises freshness, but few truly deliver.

in a landscape where “natural” has become a generic claim, Montebelo needed to prove it — not just say it. the challenge wasn’t to be just another option. it was to be perceived as the only coherent choice for those who want everything at once: flavor, naturalness, transparency, price, and trust.

INSIGHT

people don’t all want the same thing. But everyone wants the best of everything, in their own way.

while the market was segmenting, consumers were accumulating expectations. and the only brand capable of meeting them all wouldn’t be the one that chooses a single territory, but the one that embraces diversity without losing its authenticity.

SOLUTION

to create a campaign that doesn’t impose a single narrative, but adapts without losing its identity. Montebelo built a living communication ecosystem, with highly personalized activations across the country, adjusted to context, climate, behavior, and local culture.

each touchpoint was different. The essence was always the same. from tone of voice to flavors, from giveaways to scenography, everything was shaped for the moment. the brand didn’t change. It adapted.

more than speaking to the audience, the campaign turned the audience into the medium. each experience generated another. Each person became a channel. a campaign that learned, reacted, and evolved in real time, supported by data, intelligence, and on-the-ground presence.

RESULTS

• more than 95,000 people reached throughout the campaign;
• 14,138 liters of juice distributed across sampling and sales, turning trial into real consumption;
• 114 activations carried out, building continuous presence and nationwide reach;
• presence across 34 beaches and 15 OutJazz festivals, connecting the brand to relevant cultural and social contexts;
• 11 strategic events, including parties, fairs, and premium experiences, expanding the brand’s territory;
• 48 points of sale activated, including El Corte Inglés and Pingo Doce, integrating experience and conversion;
• 2 large-scale sales-focused activations, highlighted by the Continente Food Festival, with more than 500,000 attendees, and the Lisbon Zoo.