continuing with the mission of positioning Klarna Portugal as a solution for financial challenges during this festive period – when we tend to spend more than planned -, the Christmas campaign maintains the copy structure from Black Friday, featuring witty creatives that stretch the brand’s identity a bit further.

the campaign is spread across DOOH points in Lisbon.

 

CREDITS

CREATIVE DIRECTION
João Jesus
Henrique de Moraes

 

ART DIRECTION
Alice Tessler
Julia Silvestrow


COPYWRITING
Rafael Gomes

 

STRATEGY
Petter Oliveira

 

ACCOUNT
Tarsila Lima