CHALLENGE

Petrobras Gas Stations wanted to create an activation that would show the attendants of the “Frentista, FRENTISTA” facebook community, managed by me, how important they are!

INSIGHT

the attendants who are part of the community have always been very interested in motorsport, so why not give them a taste of what it’s like to be a performance driver? and thus the activation “Ser Frentista É Massa” (Being A Gas Station Attendant Is Awesome*) was born.

*a pun on the name of the pilot Felipe Massa, since massa, in the popular language of Brazil, means “awesome“.

SOLUTION

we asked the attendants to send in videos explaining, in their view, “why being a pump manager is awesome?” the creator of the most creative video had their expenses paid to go watch a Stock Car race at Interlagos and also got to take an exciting ride with driver Felipe Massa. cool, isn’t it?

AND THEY REALLY MADE IT

take a look at some of the videos submitted and see if you also thought Julio’s was the most creative. 🙂

DID YOU LIKE IT?

then keep browsing through the cases, there’s plenty more…