Some things only happen offline

CHALLENGE

Fnac is where you go for the best tech around. TVs, mobile phones, smartwatches, tablets, consoles, videogames, speakers. you name it, they have it.

so it might be surprising to some to think of it as a place where quieter products also reside. things where you have to disconnect to enjoy them fully. we’re talking about books, vinyl records, board games, card games, etc.

the challenge was not only to show that there are things that can only happen offline, but that they’re happening over at Fnac.

INSIGHT

picture this: it’s summer and you are online, looking at a screen, checking out a post just like this one. but think of the times when you are not and how different it is.

when you can take a break from endless calls, never-ending meetings and funny memes. when you pick up a book, a board game or a vinyl record. when you feel, share and create moments beyond the usual screens.

this campaign aimed to celebrate all of that and show that Fnac is the perfect place to start if you want to go offline. the perfect place to disconnect to connect again.

SOLUTION

so, a new campaign was born. one that aimed to showcase everything you could get at Fnac to disconnect and experience something analog again.

to illustrate this, we decided to head outdoors, mixing wonderfully bright and colorful settings with the products we wanted to highlight.

in the end, we extended an open invitation to everyone who wanted to slow down and disconnect. their first destination to do so?