Details to travel through time

🏆 Lusophone Creativity Awards 2026
🥉 Bronze — Direct Marketing

CHALLENGE

at Klas Viagens, every journey is designed around the individual, with thoughtful choices, exclusive experiences, and attention to the smallest details. for this reason, the year-end gift created for the brand’s strategic clients could not be just another corporate keepsake.

the challenge was to translate into an object the same level of care found in the itineraries created by the brand. an experience capable of strengthening client relationships, reinforcing Klas’s sophisticated positioning, creating an emotional connection, and, at the same time, inspiring the desire for new journeys.

INSIGHT

the experience of a journey begins long before departure. it starts with anticipation, with the stories we imagine, and with the emotions a destination can evoke.

if flavors, colors, and textures can transport us to other places and bring memories back to life, a gift could also become a journey. not one measured in miles, but in details.

this led to the idea of transforming the tasting of premium chocolate into a journey around the world, connecting flavors to destinations, destinations to memories, and memories to new travel possibilities.

SOLUTION

this is how we created Details to travel through time, a multisensory experience developed especially for Klas clients.

inside a custom-made box, nine personalized chocolates represented destinations carefully selected by the brand: Portugal, Italy, France, South Africa, Dubai, The Maldives, Greece, Peru, and Fernando de Noronha. each chocolate featured a combination of flavor, color, and finish inspired by the place it represented.

the experience was accompanied by a booklet connecting the flavors to the stories and sensations of each destination, guiding the client through a journey of discovery: receiving the box, exploring its contents, discovering the destinations, tasting the chocolates, sharing the experience, and beginning to dream about the next trip.

developed in partnership with Beaubon Chocolate, with design by Studio Camila Golin, the project brought together gastronomy, storytelling, and design to engage sight, touch, and taste. more than delivering a gift, Klas offered a journey that required no passport, no check-in, and no rush.

RESULTS

the experience created a genuine connection with clients and made Klas’s key attributes tangible: care, exclusivity, sophistication, and attention to detail.

the activation generated spontaneous exposure on social media and through messages sent directly to the brand, increasing brand recall and organic engagement. some clients also requested new travel proposals and continued interacting with the brand after receiving the gift.

in addition to its relationship and business results, the project was recognized at the Lusófonos Awards, reinforcing the power of an idea capable of transforming a year-end gesture into an emotional memory.